Project Development
Project development and value generation at JM take place in different phases.
Concept phase – market analyses offer insight into customer need
Good understanding of market development, customer need and demand forms the basis for generating value through project development. Thus JM regularly performs market surveys among its customer groups in order to ascertain need and preferences for issues ranging from type of housing to location and design. The customer needs and market development analysis generates ideas for how the offer can be attractively designed.
Land with the right development potential – at the right price
Projects generally start with acquisition of land. The market surveys that are regularly conducted to analyze customer preferences form an important basis for decision making when acquiring land. Being able to acquire land with potential for development – at the right price – is a decisive factor in terms of implementing plans to produce attractive housing and achieve profitable project development. The land acquisition and concept phases are thus crucial in project development.
Sales process – via several different channels
When the sales process begins, VIP customers receive advance information and have priority to JM’s homes. Our sales channels include our websites, Showrooms, Big Open House Days, social channels, etc.
Planning process – defining land use
The next step involves defining land use, which means building rights take shape with respect to their content. This step is performed in a dialogue with the municipality, which together with JM’s project manager determines how the land can be used. Property owners can influence the planning process, but it also depends on the municipal planning process and any appeals. It is during this stage – when ideas for the land are to be implemented and transformed into concrete plans for attractive neighborhoods – that the greatest part of value generation takes place.
Production – secure and effective processes
Construction does not begin until the number of reserved residential units reaches the predetermined target percentage. Site managers, foremen and others make sure work progresses safely and effectively. Many of JM’s teams have worked together for a long time, and their well-established and structured processes are an important aspect of value generation.
Occupancy, management and housing services
Production and completion continue until occupancy, after which JM@home offers both technical and economic management to the tenant-owners associations in order to provide them with a secure, stable foundation as well as selected housing services. The services offered via JM@home create added value after occupancy.
Transfer of experience
By sending surveys to customers, we create a Customer Satisfaction Index for each project, which together with experiences from the organization serves as the starting point for how to improve our future work.